Social Media Manager

We're looking for a creative and strategic Social Media Manager to own and grow our brand presence across LinkedIn and X (Twitter). You'll be the voice of the company online—crafting compelling content, growing our audience, and building an engaged community within the fast-moving Web3 space.
This role is ideal for someone who lives and breathes social media, understands what makes content resonate on each platform, and knows how to turn followers into a real community. You'll work closely with founders and cross-functional teams to shape how the world sees us.

Responsibilities

• Own the end-to-end social media strategy and execution across LinkedIn and X (Twitter)

• Plan, write, schedule, and publish engaging content tailored to each platform's tone and audience (posts, threads, announcements, visuals)

• Develop and maintain a content calendar aligned with product launches, campaigns, and company milestones

• Write clear, compelling, on-brand copy—from punchy X threads to thought-leadership LinkedIn posts

• Grow followers, engagement, and brand awareness through consistent, high-quality content

• Actively engage with the community—responding to comments, DMs, and mentions, and building genuine relationships

• Support and ghostwrite thought-leadership content for founders and leadership

• Monitor trends, conversations, and narratives in Web3, crypto, and tech, and jump on relevant moments quickly

• Track performance metrics, report on KPIs, and continuously optimize based on data

• Collaborate with design (and coordinate visual assets) to ensure a polished, cohesive brand presence

• Help build and refine our social media playbook, workflows, and processes as the company grows

Requirements

• 2+ years of experience managing social media accounts, with hands-on ownership of LinkedIn and X (Twitter)

• Proven track record of growing accounts and driving engagement (please share examples or handles)

• Excellent English writing skills—able to adapt voice and tone across platforms

• Strong understanding of what performs on each platform, including formats, timing, and algorithm dynamics

• Data-driven mindset with comfort reading analytics and turning insights into action

• Strong attention to detail and a sharp editorial eye

• Comfortable working in a fast-paced startup environment

• Ability to work independently in a fully remote team

• Based in APAC time zones

Language Requirements

• Native or near-native English writing ability (required)—especially strong at crafting engaging, natural, culturally-aware copy for international audiences

• Working proficiency in Chinese (Mandarin) is a plus for internal team coordination

Nice to Have

• Experience working with Web3, Blockchain, Crypto, or FinTech companies

• An existing understanding of and network within the Web3/crypto community

• Familiarity with social media and scheduling tools such as:

  • Typefully / Hypefury

  • Buffer / Hootsuite

  • LinkedIn native tools

• Basic design skills or familiarity with tools like Canva or Figma

• Experience creating short-form video or visual content

• Experience with community management (Discord, Telegram)

• Experience running paid social or influencer/KOL collaborations

What We Care About

• Strong ownership and accountability—you treat the accounts as your own

• Creativity and a genuine sense for what makes content resonate

• Excellent communication and collaboration skills

• High level of professionalism and good judgment representing the brand publicly

• Positive attitude and strong problem-solving abilities

• Attention to detail

• Ability to move fast, experiment, and learn from data

• Passion for building a world-class brand presence in Web3

Sourced from Swaprail's official listing — full details and how to apply at the link above.